The Dutch e-commerce market continued its upward trajectory in the first half of 2024, with online spending reaching €17.5 billion. This represents a 6% increase compared to the same period in 2023, despite a decline in the number of products purchased.

Services Drive Growth

The growth in Dutch e-commerce was primarily fueled by the services sector, which saw a 13% increase. Health and damage insurance purchases were particularly strong, growing by 27%. Additionally, ticket sales for attractions and events experienced a boost, partially due to the Olympic Games held in France.

Product Purchases Slow

While services drove the overall growth, spending on products remained relatively stable, increasing by only 1%. In fact, the number of product purchases declined by 4%. Notably, the categories of Shoes & Personal Lifestyle and Food/Nearfood experienced a more significant decline of 11%.

The Dutch e-commerce market demonstrates resilience, with growth driven by services despite a slowdown in product purchases. The increasing adoption of online services, coupled with the ongoing shift towards digital shopping, positions the Dutch e-commerce sector for continued expansion. DMSMatrix will continue to monitor developments in the Dutch e-commerce landscape and provide updates on emerging trends and opportunities.