A new study by logistics software provider Descartes reveals that Belgian consumers are increasingly turning to online shopping, with 40% of all purchases now made digitally. This shift is driven by a desire for better prices and convenience.

Low Return Rates

One of the standout findings of the study is the remarkably low return rate among Belgian online shoppers. Over 70% of Belgian consumers never or rarely return items they have purchased online. This suggests a high level of satisfaction with online purchases and careful consideration before making decisions.

Price Comparisons and Convenience

The study also highlights the key factors driving Belgian consumers to shop online:

• Price Comparison: 37% of Belgian online shoppers cite the ability to compare prices across multiple retailers as a major reason for shopping online.
• Convenience: The convenience of online shopping, including the ability to shop from the comfort of home and avoid crowded stores, is another significant factor driving online purchases.

Growing E-commerce Market

The Belgian e-commerce market has experienced steady growth in recent years. In 2023, online spending reached €16.3 billion, representing a 10.7% increase compared to the previous year. This positive trend is indicative of the increasing adoption of e-commerce by Belgian consumers.

Belgian consumers are embracing online shopping at a rapid pace, driven by the desire for better prices, convenience, and a wide range of product options. The low return rate among Belgian shoppers highlights the satisfaction levels with online purchases. As e-commerce continues to evolve, it is likely that the Belgian market will see further growth and innovation in the years to come.