Amazon is making it easier for its sellers to expand their reach across Europe with the launch of Export Central. This new tool allows sellers to reach customers in 39 European countries, even if there isn’t a local Amazon store in those areas.

No Need for New Accounts

Previously, sellers looking to expand their business internationally would need to create separate accounts for each country they wanted to sell in. With Export Central, sellers can now reach customers in multiple European markets using their existing account.

Increased Visibility and Sales

Amazon believes that Export Central will help sellers increase their visibility and sales. By making it easier for sellers to reach new customers, the company hopes to boost international trade and create opportunities for businesses of all sizes.

Benefits for Sellers

The Export Central program offers several benefits for sellers, including:

• Simplified process: Sellers can easily expand their reach without the need to create new accounts.
• Increased visibility: The program can help sellers reach new customers and increase their sales.
• Access to a wider market: Sellers can tap into the European market, even in countries without local Amazon stores.

Amazon’s Export Central program is a significant step forward for cross-border e-commerce. By simplifying the process for sellers, Amazon is making it easier for businesses to expand their reach and grow their sales. As the program continues to evolve, it is expected to have a positive impact on the European e-commerce market.