Amazon has released its annual report highlighting the remarkable performance of German small and medium-sized enterprises (SMEs) on its platform. Despite economic challenges, German SMEs achieved a 10% increase in cross-border sales in 2023, generating a combined revenue of €5.5 billion.

Steady Growth Amidst a Challenging Year

The 10% growth rate mirrors the performance of the previous year, indicating sustained momentum for German SMEs on Amazon. This achievement is particularly noteworthy given the broader economic context. While the number of German SMEs selling on Amazon remained relatively stable at around 47,500, the overall sales growth suggests increased efficiency and productivity among existing sellers.

Job Creation and Economic Impact

Amazon’s report underscores the platform’s role in job creation. The 47,500 German SMEs selling on Amazon now collectively employ over 170,000 people, representing a 10,000 increase from the previous year. This highlights the platform’s contribution to Germany’s employment landscape and its broader economic impact.

Simplifying Global Expansion

Amazon attributes the success of German SMEs to the platform’s user-friendly tools and resources. The company emphasizes that setting up a global seller account is now as simple as booking a holiday trip. Additionally, Amazon’s suite of tools, including Fulfillment by Amazon (FBA) and AI-powered translation and content creation services, has empowered SMEs to reach millions of customers worldwide.

A Bright Future for German SMEs on Amazon

The continued growth of German SMEs on Amazon signals a promising future for these businesses. As Amazon invests in further developing its platform and expanding its reach, German SMEs are well-positioned to capitalize on new opportunities and expand their global footprint. DMSMatrix will continue to monitor the performance of German SMEs on Amazon and provide updates on emerging trends and challenges.