Amazon Spain continues its reign as the e-commerce leader in the country, reporting a solid performance for 2023. In a recent annual update, the company revealed a gross annual revenue of €7.1 billion, reflecting an impressive 11% increase compared to 2022.
Beyond Retail: A Multi-Faceted Revenue Stream
While direct and indirect retail sales form a significant portion of Amazon Spain’s revenue, the company’s reach extends beyond traditional product sales. Revenue streams also include income generated from advertising services, offering logistical support to sales partners, and the ever-growing Amazon Web Services (AWS) cloud computing platform.
Investing in the Future: A 17.5 Billion Euro Commitment
Amazon’s dedication to the Spanish market is further underscored by its substantial investments. The company claims to have poured a total of €17.5 billion into Spain by the end of 2023, with a noteworthy €3.4 billion invested last year alone. This encompasses capital expenditures on infrastructure development, operational centers, and office spaces, as well as operational costs like employee salaries. Additionally, Amazon cites figures from independent economic consultancy Keystone Strategy, which estimates the company’s contribution to Spain’s GDP at a remarkable €13 billion.
Job Creation and Continued Expansion
Amazon Spain’s commitment extends to job creation. The company boasted a workforce exceeding 25,000 employees in Spain by the close of 2023. This number is likely to rise even further fueled by a recent announcement of a €15.7 billion investment in AWS infrastructure within the country. This substantial investment highlights Amazon’s focus on solidifying its position as a leader in both e-commerce and cloud computing solutions within the Spanish market.
Expanding Infrastructure for Enhanced Delivery
Amazon Spain’s operational footprint continues to grow. The company currently operates a network of approximately 40 facilities across the country, encompassing logistics centers and delivery stations of various sizes. The past year saw the inauguration of two new logistics centers in Zaragoza and Girona, with further expansion planned for the remainder of 2024. A new logistics center is slated to open in Siero (Asturias), alongside the addition of delivery stations in Granada and A Coruña.
Looking Ahead: A Dominant Force in Spanish E-commerce
Amazon Spain’s financial performance and continuous investment plans paint a picture of a dominant force within the Spanish e-commerce landscape. The company’s commitment to job creation, infrastructure development, and cloud service expansion signifies its long-term strategic vision for the Spanish market. DMSMatrix will continue to monitor developments in this space and provide updates as they become available.