Amazon has claimed the second spot in the latest Dutch e-commerce rankings, surpassing local giant Coolblue. The new data comes from the ECDB, a respected German publisher of e-commerce statistics, and highlights significant shifts in the Dutch online retail landscape.
Bol.com Still Leads, But Foreign Platforms Gain Ground
The ranking reveals that bol.com remains the dominant online retailer in the Netherlands. However, Amazon has rapidly climbed the list to secure second place, overtaking established Dutch players like Coolblue. This surge underlines Amazon’s increasing influence in European markets, with the Netherlands being no exception.
Chinese platforms are also making their mark. AliExpress, Shein, and Temu have secured spots in the top 100, demonstrating the growing popularity of international sellers among Dutch consumers. AliExpress is ranked 43rd, Shein 47th, and Temu 55th, reflecting a notable rise in cross-border e-commerce activity.
Methodology and Key Insights
The ECDB’s rankings are based on stated or estimated online sales for the year 2023, providing a comprehensive overview of the Dutch e-commerce sector. The data highlights a trend of foreign platforms gaining a foothold in the market, driven by competitive pricing, a wide product range, and aggressive marketing strategies.
While bol.com continues to dominate, Amazon’s ability to rapidly scale its operations, combined with its well-established brand, has propelled it to the forefront of Dutch e-commerce. Coolblue, now in third place, remains a significant player but faces increasing competition from these global giants.
Implications for Dutch E-commerce
The rise of Amazon and other international platforms signals a shift in consumer preferences in the Netherlands. Cross-border e-commerce is gaining momentum, offering Dutch consumers more choices while challenging local retailers to innovate and adapt.
For businesses operating in the Dutch market, these developments underscore the importance of leveraging platforms like Amazon, AliExpress, and others to reach a broader audience.