Ceconomy, the parent company of MediaMarkt and Saturn, has announced a robust financial performance for its third fiscal quarter. The company’s revenue surged by 6.6% to €4.92 billion, with comparable sales growing 5.2%. This growth can be attributed in part to the European Football Championship, which boosted TV sales, and the increasing contribution from the company’s marketplace.
Marketplace Revenue Doubles
MediaMarkt’s marketplace platform has experienced significant growth, with trading volume doubling in the past year. This indicates a growing preference for online shopping and the effectiveness of MediaMarkt’s marketplace strategy. The marketplace has become a valuable revenue stream for Ceconomy, contributing to the overall financial success of the company.
Enhanced Profitability
Ceconomy’s improved profitability is also noteworthy. The company is aiming for an adjusted EBIT of around €300 million for the full fiscal year, reflecting a positive trend. Additionally, Ceconomy achieved its highest-ever Net Promoter Score (NPS), increasing by 6 points to 61. This indicates high levels of customer satisfaction and loyalty.
CEO Karsten Wildberger Highlights Key Drivers
Ceconomy CEO Karsten Wildberger attributed the strong results to a combination of factors, including the European Football Championship, the growth of the marketplace, and effective retail media strategies. The company’s ability to capitalize on these opportunities demonstrates its strategic agility and adaptability.
Ceconomy’s positive financial performance and strategic initiatives position the company for continued growth. The company’s focus on expanding its marketplace offerings and enhancing customer experience is likely to contribute to its ongoing success. DMSMatrix will continue to monitor Ceconomy’s progress and provide updates on its future developments.