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DHL eCommerce has released its 2025 Global E‑Commerce Trends Report, spotlighting how consumer behaviour is rapidly shifting across borders. Based on feedback from over 24,000 online shoppers in 24 countries, the report identifies AI integration and social commerce as the top trends reshaping the future of global retail.
📊 Key Findings
- AI is Going Mainstream
70% of global shoppers want AI shopping features such as virtual try-ons, voice-based product search, and AI-generated recommendations. - Social Commerce Surge
7 in 10 consumers expect to make most of their online purchases directly through social platforms like TikTok, Instagram, and Facebook by 2030.
In markets like Southeast Asia and the Middle East, over 80% are already influenced by viral shopping trends.
🤖 Why This Matters for Global Sellers
The report signals a clear shift in consumer expectations — from traditional websites to immersive, social-first, AI-powered experiences.
For cross-border retailers and platforms, adapting to this behaviour will be critical for staying relevant in global markets.
🌐 Key Implications
| Trend | Impact |
|---|---|
| AI Shopping Tools | Expect growing demand for visual search, product personalization, and chatbot assistants |
| Social Platforms as Stores | Sellers must treat Instagram, TikTok, and YouTube as storefronts, not just marketing channels |
| Expect growing demand for visual search, product personalisation, and chatbot assistants | Cart abandonment remains high where delivery options are unclear — 81% of users abandon if their preferred carrier or return option isn’t offered |
🧠 DHL’s Strategic Insight
“Retailers who align their digital strategy with AI-enhanced browsing and in-platform purchasing will lead the next wave of global e‑commerce,” the report concludes. DHL also emphasised the growing demand for sustainable delivery options and real-time tracking as part of customer retention strategies.