The European market is gearing up for a massive surge, with estimates suggesting it’ll hit a whopping 1.7 trillion euros by 2025. But guess what? Despite the big bucks up for grabs, a lot of B2B sellers in Europe are kinda snoozing on the job, sticking to selling only to local folks.

This cool insight comes from Billie, the brains behind a neat Buy Now, Pay Later solution for B2B sellers. Globally, the B2B online market’s been on fire, hitting a hefty 6.5 trillion euros in 2022. And brace yourselves, ’cause it’s expected to grow even more, with an estimated 18 percent boost between 2023 and 2030.

Now, here’s the scoop: While online shopping is all the rage for regular consumers (we’re talking B2C), it’s not quite as hot in the B2B world. Billie’s research found that only half of B2B buyers are jumping on the ecommerce bandwagon, leaving a ton of untapped potential.

But hold up, Scandinavia’s bringing some serious game! A whopping 92 percent of B2B companies there reckon sales will be happening online. And get this—almost one in four B2B outfits in the region are already cashing in on ecommerce sales.

But hey, here’s the kicker: Even though cross-border ecommerce is blowing up, a bunch of European B2B sites are still playing it safe, sticking to local buyers. Crazy, right? Turns out, only half of the big players in ecommerce across Germany, France, the UK, the Netherlands, and Sweden are shipping stuff overseas. Talk about leaving money on the table!

So, here’s the deal, peeps: It’s time for European B2B sellers to wake up and smell the digital coffee. With a whole world of online opportunities out there, it’s time to think big and go global!