Chinese ecommerce company JD.com is reportedly in discussions with Ceconomy, the parent company of MediaMarkt and Saturn, regarding a potential acquisition. This move comes as JD.com seeks to expand its presence in Europe amid slowing economic growth in China.

Ceconomy, a major electronics retailer, reported a revenue of 22.4 billion euros in the last fiscal year, with nearly 24 percent of its earnings coming from online sales. A key factor in this growth has been MediaMarkt’s newly launched online marketplace, which has been expanding into several European markets over recent months.

Previous Negotiations

According to Bloomberg, JD.com has approached Ceconomy and its major shareholders about a potential deal. Talks between the two companies initially began in 2023, but no agreement has been reached so far. The renewed discussions suggest JD.com remains interested in Ceconomy’s retail network and online marketplace as a strategic entry point into the European market.

Potential Impact

If JD.com successfully acquires Ceconomy, it would gain access to an extensive retail infrastructure across Europe. MediaMarkt and Saturn are well-established brands with a significant customer base, offering JD.com a direct pathway into the European electronics market.

Neither JD.com nor Ceconomy has officially commented on the status of the discussions. It remains unclear whether the negotiations will result in a finalized agreement or if other potential buyers may emerge.

For now, the talks highlight JD.com’s continued interest in expanding its global footprint while navigating challenges in its domestic market.