Kaufland Global Marketplace, the online sales platform for the German hypermarket chain Kaufland, has announced the launch of its e-commerce marketplace in Austria. This marks a significant expansion for Kaufland, as it enters a new market without existing physical stores.

Three Million Products, Three Thousand Sellers

The Austrian marketplace, Kaufland.at, kicks off with a bustling online store featuring over three million items from a diverse pool of over three thousand sellers. This wide product selection offers Austrian consumers a convenient one-stop shop for their online shopping needs.

Building on E-commerce Success

Kaufland’s marketplace expansion in Austria builds upon the success of its existing platform in Germany. Launched in 2021 following the acquisition of Real.de, the German marketplace attracts tens of millions of monthly visitors with its vast product categories. This experience in e-commerce allows Kaufland to offer a robust and reliable platform to both Austrian consumers and sellers.

Strategic Expansion across Europe

Kaufland’s marketplace expansion strategy demonstrates its commitment to growing its online presence across Europe. This year alone, the platform has expanded into Slovakia, the Czech Republic, and now Austria. This multi-market approach allows Kaufland to leverage its established brand recognition in some countries while building a new customer base in others.

The launch of Kaufland.at presents a unique opportunity for both Austrian consumers and international sellers. Consumers gain access to a diverse marketplace with competitive offerings, while sellers benefit from a platform with a growing user base. DMSMatrix will continue to monitor the development of Kaufland’s marketplace in Austria and its impact on the e-commerce landscape in the region.