British cashback marketplace OnBuy is making significant strides in its European expansion, reporting an impressive 30 percent day-on-day sales growth in key markets. This marks a pivotal moment for the company, which has long been one of the fastest-growing e-commerce businesses in the United Kingdom.

Quiet But Impactful Expansion

Founded in 2016, OnBuy initially focused on its domestic market, securing substantial investment from both local and international backers. In October 2024, the company revealed its plans for a major international growth phase, targeting shoppers across continental Europe.

Although OnBuy has kept a low profile regarding its progress, it has taken concrete steps toward this goal. Subdomains of OnBuy.com are now available in multiple languages, including French, German, Spanish, Italian, and Dutch, signaling a serious commitment to European customers.

The Cashback Advantage

A key driver of OnBuy’s growth is its unique business model, which the company describes as “not selling anything.” Instead, OnBuy acts as a marketplace connecting buyers and sellers, with an added incentive: cashback on every purchase. This model has proven highly attractive to consumers and has been a significant differentiator in the competitive e-commerce landscape.

Founder Cas Paton credits this approach for the platform’s rapid growth. The cashback scheme is particularly appealing to cost-conscious shoppers, offering them tangible savings while fostering loyalty to the platform.

International Seller Drive

OnBuy began preparing for its international expansion in 2022 with a seller drive aimed at broadening its product offerings. However, the company remained focused on British buyers until recently. Now, with its expansion into Europe, OnBuy is poised to connect a growing base of international sellers with a wider audience.

The reported 30 percent daily sales growth in key European markets indicates strong initial traction. Although specific sales figures have not been disclosed, the rapid uptake suggests OnBuy’s approach is resonating with European consumers.

Future Outlook

With its unique cashback model and expanding presence in Europe, OnBuy is well-positioned for continued growth. The company’s quiet but effective strategy underscores its potential to become a significant player in the European e-commerce market.

DMSMatrix will closely monitor OnBuy’s progress as it navigates this critical phase of its international journey. Sellers looking to tap into new markets may find OnBuy’s platform an attractive option, given its strong growth trajectory and consumer-friendly incentives.