About You Revamps Strategy with Direct-from-Factory Model and AI-Driven Trend Forecasting
German online fashion retailer About You is implementing a strategic shift to combat rising competition and accelerate profitability. The company recently announced plans to introduce a direct-from-factory shipping model, leveraging Artificial Intelligence (AI) to fuel trend forecasting and optimized inventory management. A Turning Point After Years of Losses About You, which finally achieved profitability (3.2 […]