German Consumers Embrace Asian Marketplaces, Led by Temu’s Meteoric Rise
A recent study by ECC KÖLN, a subsidiary of the prestigious German Institute for Retail Research (IFH KÖLN), paints a compelling picture of a burgeoning trend in German e-commerce: the rapid rise of Asian marketplaces. Surge in Awareness and Usage The research reveals a significant increase in brand awareness for Asian marketplaces among German consumers. […]