Chinese e-commerce platforms Shein and Temu are redirecting their focus toward European markets
Notably the United Kingdom and France, in response to recent U.S. trade policy changes that have increased operational costs. In April, Shein increased its digital advertising expenditure by 100% in the UK and 45% in France compared to the previous year, while Temu raised its spending by 20% in the UK and 115% in France […]