Half of surveyed businesses also increased production capacity, hired staff, or both
European small businesses are increasingly using online marketplaces to expand beyond their domestic borders, with new research showing that Temu is helping many sellers reach new markets and scale their operations.
According to the findings, 34 percent of European small businesses selling on Temu said they started selling in new markets after joining the platform. The results highlight how digital marketplaces can provide smaller businesses with access to customers beyond their traditional geographic reach.
The impact has also extended to business operations and employment. Half of the surveyed businesses said they had added production capacity, hired additional staff, or both since joining the platform.
For small and medium-sized enterprises, international expansion has traditionally required significant investments in logistics, marketing, technology and local market knowledge. Digital marketplaces are increasingly lowering some of these barriers by providing businesses with access to established online infrastructure and international customer bases.
The findings suggest that participation in large e-commerce platforms can contribute to more than just additional sales. For many businesses, increased demand can translate into operational expansion, higher production capacity and new employment opportunities.
As cross-border e-commerce continues to grow across Europe, digital marketplaces are becoming an increasingly important part of the growth strategy for smaller businesses seeking to compete internationally.
The results also underline the broader role of e-commerce platforms in supporting entrepreneurship and enabling local businesses to reach global audiences without having to build their own international sales infrastructure from scratch.
With consumers increasingly shopping across borders and discovering products through online marketplaces, the ability for small businesses to access new markets could become an important driver of future growth.
About DMSMatrix
DMSMatrix is a global e-commerce ecosystem providing insights, solutions and services for businesses navigating the rapidly evolving world of digital commerce.