DMSMatrix Insights: Online Shopping Soars to 78% Among Dutch Consumers in 2023

In a dynamic digital landscape, the embrace of online shopping continues its upward trajectory among Dutch consumers, marking a significant trend that echoes the evolving retail landscape. New research from Statistics Netherlands reveals compelling insights into the online shopping habits of Dutch consumers in the first quarter of 2023.

Key Findings:

  1. Rising Trend: In the first quarter of 2023, a robust 78% of Dutch consumers immersed themselves in the world of online shopping, signifying a noteworthy increase from the 74% reported during the same period in 2022.
  2. Steady Momentum: The current rate of online shoppers is in close alignment with the statistics from 2021, where 77% of Dutch consumers engaged in online purchases, showcasing the sustained popularity of digital shopping platforms.
  3. Decade-Long Surge: Reflecting on the broader timeline, the surge in online shopping among Dutch consumers is evident. In 2012, when online shopping behavior was first measured, 46% of Dutch consumers participated. Since then, the numbers have experienced a substantial and consistent rise.
  4. Resilience Amidst Challenges: Despite the challenges of the previous year, with a 3% decline in online shopping observed in 2022 compared to 2021, the momentum has rebounded, highlighting the resilience of online retail in the face of external disruptions.

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