Boohoo Launches Marketplace to Diversify Revenue Streams
Boohoo, the popular online fashion retailer, is expanding its business model with the launch of a new marketplace platform. The platform, dubbed Boohoo Brands, will feature a curated selection of up to 200 fashion, lifestyle, and beauty labels. The marketplace is powered by Mirakl’s e-commerce software, the same technology that underpins the successful transformation of […]