Social Media Drives Product Discovery for UK Online Shoppers, But Conversion Remains a Challenge
A recent survey by Capterra sheds light on the evolving online shopping habits of UK consumers. While social media platforms haven’t yet cornered the market for finalizing purchases, their influence on product discovery is undeniable. Search Engines Remain King The 2024 Elusive Consumer Survey, which polled 499 UK citizens over 18, reveals that the vast […]