WeChat Strengthens E-commerce Presence with Gift-Giving Feature
China’s multi-functional app WeChat continues to expand its e-commerce capabilities, introducing a gift-giving feature that is proving to be a game-changer. According to local reports, this feature accounted for more than 80 percent of recent sales for East Buy, a prominent live-streaming e-commerce company operating on the platform. WeChat, already known for its vast ecosystem […]