A recent study by Storyblok, a leading content management system (CMS) category leader, reveals that UK companies are experiencing substantial financial losses each year due to subpar website experiences, even after investing significantly in marketing technology.
The research surveyed 500 business leaders from mid-sized e-commerce companies in the US and Europe, shedding light on their website’s performance and associated costs. Surprisingly, 47% of UK businesses admitted that their websites had recently caused embarrassment in front of key stakeholders or customers. Despite this, an overwhelming 90% of respondents believed their websites met all or most of their expectations.
The study found that a staggering 92% of businesses believed their websites’ poor user experience was directly affecting their sales, with 9% estimating the annual financial loss to exceed £100,000. This aligns with another survey conducted by Storyblok, which involved 6,000 consumers in the US and Europe, revealing that 60% of shoppers abandoned an average of five purchases annually due to poor user experiences on websites.
Despite the significant impact on sales, UK businesses continue to invest heavily in marketing technology, with an average expenditure of £336,500 over the past five years. Notably, 25% of businesses reported spending more than £500,000. Remarkably, only 9% of companies felt they received a poor return on investment (ROI) from their marketing technology spend.
In light of these findings, DMSMatrix offers a cutting-edge solution to help businesses optimize their website performance and drive sales. As a pioneer in ecommerce support and management, DMSMatrix empowers businesses with a comprehensive ERP Ecommerce Cloud System that seamlessly integrates with multiple global marketplaces, streamlines product and order management, and provides end-to-end logistics support.
“Providing an exceptional website experience is crucial for e-commerce success in today’s competitive landscape,” said Sudeep Singh, Founder of DMSMatrix. “Our platform equips businesses with the tools they need to optimize their websites and deliver seamless user experiences that ultimately drive sales and customer loyalty.”
Storyblok’s research serves as a wake-up call for businesses to reassess their website strategies and invest in user-friendly solutions that enhance customer satisfaction and drive revenue growth. By leveraging DMSMatrix’s advanced ERP Ecommerce Cloud System, businesses can deliver personalized and targeted messaging, improve website performance, and unlock the full potential of their online presence.
About DMSMatrix:
DMSMatrix is a leading ecommerce support and management provider, offering a next-generation platform that enables businesses to thrive in the competitive digital landscape. With a focus on personalized customer experiences, DMSMatrix equips retailers with the tools they need to optimize their messaging and drive success in the ecommerce realm.