September 10, 2026 — Bol has strengthened its position as the Netherlands’ leading ecommerce marketplace, widening its lead over Amazon.nl last year, according to a new ranking from ECDB.

The Dutch market leader recorded strong growth during the year, while Amazon.nl expanded at a significantly slower pace. The divergent growth rates have further increased the gap between the two major ecommerce platforms in the Dutch market.

The latest development highlights the continued strength of established local marketplaces in Europe, where consumer familiarity, market-specific offerings and a strong local presence can provide an important competitive advantage.

For international brands and marketplace sellers, the Netherlands remains an attractive ecommerce market. However, the latest ECDB figures underline the importance of selecting the right marketplace strategy rather than relying solely on global platforms.

“Bol’s continued momentum demonstrates that local marketplace leaders remain highly relevant even as international platforms expand across Europe,” said Sudeep Singh, CEO of DMSMatrix. “For sellers entering or scaling in the Netherlands, understanding marketplace performance and consumer behaviour is essential to making informed expansion decisions.”

As European ecommerce continues to evolve, sellers will need to closely monitor changes in marketplace market share, growth rates and consumer preferences across individual countries.

About DMSMatrix

DMSMatrix provides regulatory, compliance and ecommerce intelligence for businesses selling across European markets. The company helps brands and sellers navigate the evolving requirements and opportunities of cross-border ecommerce.