FOR IMMEDIATE RELEASE
Switzerland’s eCommerce sector has witnessed a significant milestone as Galaxus surpassed Zalando to become the country’s largest online retailer. By the end of 2025, Galaxus achieved revenues of €2.5 billion (CHF 2.3 billion), reflecting accelerating growth while Zalando’s expansion has largely plateaued.
The development highlights a broader transformation taking place across European eCommerce, where strong regional marketplaces continue to strengthen their positions through localized customer experiences, competitive pricing, and diversified product offerings.
For brands looking to expand across Europe, the Swiss market demonstrates that marketplace success is no longer determined solely by global recognition. Instead, businesses that understand local consumer preferences and adopt market-specific strategies are increasingly outperforming traditional approaches.
“Europe is not a single marketplace—it’s a collection of diverse markets, each with its own buying behaviour, regulations, and preferred shopping destinations,” said a spokesperson for DMSMatrix. “The rise of Galaxus reinforces the importance of helping brands identify the right marketplaces and execute localized expansion strategies that drive sustainable growth.”
DMSMatrix enables businesses to seamlessly expand across Europe through its comprehensive cross-border eCommerce solutions, including marketplace onboarding, product listing management, inventory synchronisation, order management, compliance support, and marketplace integrations. The platform helps sellers efficiently manage operations across multiple European marketplaces while reducing operational complexity.
As Europe’s digital commerce ecosystem continues to evolve, businesses that diversify beyond a single marketplace and embrace regional opportunities will be better positioned to capture long-term growth.
About DMSMatrix
DMSMatrix is a global eCommerce enablement platform that helps brands, retailers, and marketplace sellers expand internationally. Its comprehensive suite of solutions includes marketplace integration, product information management, inventory and order management, compliance support, and cross-border commerce services, empowering businesses to scale efficiently across leading global marketplaces.
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