In June 2025, Direct Beauty partnered with DMSMatrix to launch and scale their presence on Temu. As more UK-based merchants began expanding through Temu’s Local Seller Programme, what started as a store with a few hundred products quickly transformed into one of the top fragrance sellers on Temu .
The Challenge
When Direct Beauty partnered with DMSMatrix, the opportunity was clear — but so was the scale of the task. The brand had around 500 products live on Temu and orders coming in, yet a catalogue of approximately 15,000 products was sitting unlisted.
Getting that volume live quickly, with accurate inventory and order sync at scale, required more than a standard setup. Direct Beauty needed a partner with the engineering capacity to move fast and the integration expertise to keep operations running smoothly as the catalogue expanded.
The Strategy
After an initial strategy call with Jay from Direct Beauty, the DMSMatrix team identified the core priority: speed.
Direct Beauty had approximately 15,000 products that needed to be listed on Temu. The faster these products went live, the faster the brand could capture marketplace demand.
To solve this, DMSMatrix:
- Deployed its dedicated data engineering team
- Accelerated large-scale catalogue uploads
- Implemented automated order and inventory sync through its Shopify integration
The focus was simple: get the entire catalogue live quickly to maximise marketplace visibility.
Rapid Execution at Scale
DMSMatrix moved quickly to execute the plan, prioritising fast listing and operational automation.
By leveraging its platform and internal engineering resources, the team was able to list the full 15,000-product catalogue on Temu in record time.
This gave Direct Beauty a significant early marketplace advantage, ensuring customers could discover and purchase from their extensive fragrance range.
The Result: One of the bestsellers in Fragrance on Temu
The combination of rapid catalogue expansion, automation, and strong marketplace timing delivered immediate results.
Direct Beauty quickly scaled sales and successfully reached the top tier of the local fragrance category on Temu – a ranking on Temu designed to highlight products that are locally-fulfilled. Since 2024, Temu has opened its platform to UK businesses. Sellers now from more than 35 countries are able to reach more consumers and scale their businesses through its Local Seller Programme.
The early momentum helped establish the brand as a leading fragrance seller on the platform.
Continuous Growth and Innovation
Eight months later, Direct Beauty continues to perform strongly and maintains its position as one of the top fragrance stores on Temu.
To further streamline fulfilment, the DMSMatrix development team built a custom feature that allows Direct Beauty to generate Temu shipping labels directly within the DMSMatrix platform, eliminating manual steps and improving operational efficiency.
A Partnership Built for Scale
The collaboration between Direct Beauty and DMSMatrix shows how the right technology, execution speed, and marketplace strategy can unlock rapid growth.
With ongoing innovation and a shared focus on scaling operations, Direct Beauty has seen significant growth on Temu, demonstrating how local sellers can quickly expand their reach by leveraging Temu’s expanding marketplace and Local Seller Programme.
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